Fashion Needs and consumption-Individual Aspect

FROM MINDLESS TO MINDFUL 

Journey from Fashionista to Minimalist:

Sustainable and Ethical Fashion was not the words of my dictionary. I mean I really have never thought about that how is that impacting the society. I really had no idea about that. I would have never realized till the time I got my salary credited and soon after that it went to zero. It was my credit card auto deduction.

 Like Really…..

Where did I spent all that amount? It was a huge one.

Clothes? But I have nothing to wear…..

 Being involved in blogging community and watching beauty channels daily only encouraged me to buy more. Every new occasion ……a new dress. More stuff I didn’t need or use or possibly even want. I have always been ruthless about getting rid of stuff. But I certainly had too much, way more than I ever needed. Looking back, I realize now I was a mindless consumer. It was a vicious cycle.

Even Though I was working with a Bank, since a long time but I was always attracted towards fashion Industry. I read books about branding. I knew how marketing and advertising worked to manipulate us, I still wanted things I didn’t need. I still bought things even though I had enough. When I finished MBA and found myself with a higher disposable income, I would buy clothes frequently. I’d watch beauty product reviews and fashion hauls on YouTube and continuously add things to my wish list, which I would inevitably buy. I would buy something new every week, sometimes every day. I would buy things faster than I could use what I already owned.

 I still wanted things.

It was my ten days trip to Ladakh  that inspired me think about minimalist. I had spent so much money to buy so many unnecessary things for the trip. Eventually I did not even use those at all. I always had some big plans to step up my own clothing Brand. For that I need to have more money. Starting a business in fashion made me dig deeper for answers to questions I had about fashion and educate myself about how the industry worked. I learned a lot and it opened my eyes to how ignorant I had been.